Dr. Ravi Singh

WHO IS Twitter?

Twitter is an American microblogging and social networking platform from which users post and interact with tweets.

WHAT THEY DO?

Twitter allows its users to post or share information with the world in different formats such as text, video, images, and GIFs. Twitter offers various types of updates on what is happening around the globe, including breaking news, entertainment, sports and politics. Users can get the full story with all the live commentary.

HOW THEY WORK?

To use Twitter, one needs to register first. Registered users can post, like, and retweet tweets, but unregistered users can only read them. Twitter is accessible through its website interface, through Short Message Service (SMS) or its mobile-device app. Initially, tweets were restricted to 140 characters but was doubled to 280 in November 2017, and now voice message is available.

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BEST PRACTICE:

Those with iOS can enjoy Twitter’s new feature, voice tweet, that will allow them to share more information with the world despite the 280-character limit. This feature can be used to share more information about an event, product, or personal experience with followers.

Twitter helps brands grow by making it easy for them to promote branded content in seconds. It is also an official site meaning it grants brands quick customer service and support.

HISTORY:

In March 2006, Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams.

In July 2006, Twitter was launched.

In 2007, Twitter had 400,000 tweets posted per quarter .

In 2008, tweets posted per quarter grew to 100 million tweets posted per quarter.

In January 2009, Twitter moved up to the third-highest-ranking social networking site.

In February 2010, Twitter users were sending 50 million tweets per day.

In March 2010, Twitter recorded over 70,000 registered applications.

On April 11, 2010, Twitter acquired application developer Atebits.

In June 2010, about 65 million tweets were posted each day, equaling about 750 tweets sent each second.

In March 2011, there were 140 million tweets posted daily.

On April 5, 2011, Twitter tested a new homepage and phased out the "Old Twitter

On December 8, 2011, Twitter overhauled its website once more to feature the "Fly" design.

In September 2011, Twitter hit 100 million monthly active users.

On February 21, 2012, Twitter and Yandex agreed to a partnership.

In April 2012, Twitter announced that it was opening an office in Detroit.

On June 5, 2012, a modified logo was unveiled through the company blog.

In 2012, more than 100 million users posted 340 million tweets a day.

In 2013, Twitter was one of the ten most-visited websites.

On October 5, 2012, Twitter acquired Vine and launched it in January 2013.

On December 18, 2012, Twitter had surpassed 200 million monthly active users.

On January 28, 2013, Twitter acquired Crashlytics to build out its mobile developer products.

On April 18, 2013, Twitter launched a music app called Twitter Music for the iPhone.

On August 28, 2013, Twitter acquired Trendrr.

On September 9, 2013, Twitter acquired MoPub.

On June 4, 2014, Twitter announced that it would acquire Namo Media.

On July 31, 2014, Twitter acquired a small password-security startup called Mitro.

On October 29, 2014, Twitter announced a new partnership with IBM.

On February 11, 2015, Twitter announced that it had acquired Niche for $50 million.

On March 13, 2015, Twitter acquired Periscope.

In April 2015, the Twitter.com desktop homepage changed.

In June 2016, Twitter acquired Magic Pony for $150 million.

In 2018, Twitter had more than 321 million monthly active users.

In March 2020, Twitter announced that it would start marking tweets, which may contain misleading information, and in some cases, provide links to pages of fact-checking information.