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Who Is Instagram?
WHO IS Instagram?
Instagram is a free photo and video sharing social media app available on Apple iOS, Android, and Windows Phone. The app allows users to upload photos or videos to their service and share them with their followers or with a select group of friends.
WHAT THEY DO?
Instagram is a social media app that offers users a platform to share photos and videos from their daily lives, add captions, edit filters, tweak settings, explore and creep, and engage with others through likes, comments and reposts.
HOW THEY WORK?
Just like Facebook or Twitter, Instagram users create an account first and get a profile and a news feed. Keep in mind that after your profile is created and set to public, anyone can find and view your profile, along with all your posts. You can, however, set your profile private, and everyone will need approval first before they can see your posts. Upon uploading a video or photo, it is displayed on your profile. Your followers will see your posts in their feed, and you will see their posts if you follow them. To interact on Instagram, you double-tap any post to “like” it or add a comment. You can as well share other people’s posts by clicking on the arrow button.
HISTORY:
On October 6, 2010, Instagram was launched.
On December 12, 2010, Instagram had reached 1 million users.
On March 21, 2011, Instagram had the first worldwide InstaMeet.
On August 3, 2011, Instagram announced they had reached 150 millionth photo upload.
On September 20, 2011, Instagram intruded a version 2.0 with four new filters.
On September 26, 2011, Instagram reached 10 million users.
On November 21, 2011, Instagram launched the weekend hashtag project #VHP.
On April 3, 2012, Instagram introduced a version of its app for Android phones as well, and it was downloaded more than one million times in less than a day.
On April 9, 2012, Instagram was acquired by Facebook.
On June 28, 2012, Instagram designed photo pages for the web.
On July 26, 2012, Instagram reached 80 million users.
On December 11, 2012, Instagram introduced Version 3.2 with a new filter.
December 21, 2012, Instagram introduced version 3.4.1 and included 25 languages in it.
On May 2, 2013, Instagram included tag photos option.
On June 20, 2013, Instagram introduced the sharing of video option.
On December 12, 2013, Instagram direct was introduced.
On December 1, 2014, Instagram announced they had reached 300 million users.
On October 22, 2015, Instagram launched Boomerang.
On December 15, 2016, Instagram reached 600 million users.
On February 22, 2017, Instagram allowed the sharing of multiple photos per post.
On June 20, 2018, IGTV was launched as a standalone video application.
During the 2019 Facebook F8 conference held from April 30, 2019, to May 1, 2019, Instagram has announced that they would officially begin hiding like count in the US and worldwide.
In July 2019, Instagram announced the introduction of features to reduce harassment and negative comments on the service.
In August 2019, Instagram also began to pilot the removal of the "Following" tab.
In November 2019, it was reported that Instagram had begun to pilot a new video feature known as "Reels."
In March 2020, Instagram launched a new feature called "Co-Watching."
BEST PRACTICE:
Using Instagram involves more than just uploading photos and videos. The platform gives amazing features to increase your chances of engagement and to grow a following. The best practices on Instagram include use of high-quality images with engaging visuals, posting the type of content that your audience wants to see, ensure the size of your images are appropriate using provided sizes, square, landscape (horizontal), and portrait (vertical), and finally include a call to action (CTA) in your posts asking followers to tag, ask questions, and caption posts, among others
TIPS:
Always use hashtags wisely,
Have unique posts,
Build a clear profile explaining who you are and what you do,
Brand hashtags to grow your business, and
Caption your photos and videos correctly.
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About ME
Dr. Ravi Singh is a Sikh American born internet pioneer whose passion for writing, inventing technology, and startups have earned him a reputation as the "Campaign Guru" according to Business Week Magazine and USA Today.
