Dr. Ravi Singh

WHO IS BandCamp?

Bandcamp is an American online music company and their mission is to create the best possible service for artists and labels to share and earn money from their music. The company is headquartered in Oakland, California.

WHAT THEY DO?

Bandcamp allows artists and labels to upload music to their site and control how they sell it. They also give fans a chance to look up music from their favorite artists. Artists are allowed to set their own prices, for their music.

HOW THEY WORK?

Bandcamp allows artists and labels to open accounts and offers various ways for them to get followers. The site allows the users to use Facebook and Twitter to gain followers by sending requests that they can follow them on Bandcamp. It is easy as you just add a basic Bandcamp button next to the Instagram, YouTube, Twitter, and GeoCities icons in the email footer or site sidebar.

By making the account personal, fans will get the chance to feel as if they are buying something directly from an artist whose work they love. This way, they experience the satisfaction of supporting the creation of more music.

Also the site helps musicians set up their own online stores.

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HISTORY:

Bandcamp was founded on September 16, 2008 by Oddpost co-founder Ethan Diamond and programmers Shawn Grunberger, Joe Holt and Neal Tucker.

In November 2013, the company reached the $50m milestone for payments to the artists.

In 2012, the site had generated $12.6m for its artist clients.

In march 2015 BandCamp paid out $100 million to its artist clients for music and merchandise sold through its site.

BEST PRACTICE:

BandCamp allows artists to sell directly to the fans and grants total control of music to the artists. It is also easy to see your performance on the site they offer customers data, they have a music chart reporting, real-time stats. For labels, you have a chance to have unified accounting and stats across all artists.

TIPS:

When you sign up with a label you automatically get a Bandcamp Pro.

When on pro you get batch upload, private streaming, custom domains, ad-free video hosting, and deeper stats etc.

With BandCamp’s discovery features, like fan accounts, the music feed, and artist recommendations your music is easily introduced to new fans and you can get huge sales every single day.