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Influencer marketing has changed how we shop.

What influencers want from brands

What consumers want from influencer marketing

Consumer interpretations of AI-generated marketing: Trust, authenticity and emotional tone

Digital Services Act: European added value assessment.

The role of trust in influencer marketing

How user-generated content on social media platforms can shape consumers’ purchase behavior: An empirical study from the theory of consumption values perspective

Generative AI in user-generated content. Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’24)

Revenue generation through influencer marketing

AiMCO submission to ACCC digital platforms inquiry: Report on social media services (2023)

Cross-cultural influencer marketing: A comparative study

Virtual influencers in consumer behaviour: A social influence theory perspective.

AI influencer marketing: Building adaptive parasocial customer relationships (Conference paper, 22nd AIMS International Conference on Management)

India Influencer Marketing Report 2025: Influencing with integrity

How Sentiment Divergence in Influencers’ Multimodal Social Media Posts Shapes Follower Engagement?

Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Get Ready with Me: Unveiling the Regulatory Realities of Influencer Marketing

Influencer advertising standards: Best practices and policy recommendations to enhance transparency.

Mapping the influence: A conceptual model of brand reputation, influencer marketing, organizational agility, strategic leadership, and business performance.

Why beauty and fashion need a new creator playbook: The attention recession

The state of marketing: Data-driven growth tactics and emerging trends to guide marketers into an AI-first business landscape

29 influencer marketing statistics to guide your brand’s strategy in 2025

The impact of influencer marketing on brand perception: a study of Jordanian

Pengaruh social media marketing dan user generated content (UGC) terhadap purchase decision produk Luxcrime pada generasi Z di TikTok

An Influencer's Guide to Making Clear That Ads Are Ads

Social media influencer vs. virtual influencer: The mediating role of source credibility and authenticity in advertising effectiveness within AI influencer marketing

Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis.

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Throughout history activists have launched campaigns in efforts to sway ideas and advance various political and social movements.

Donald Trump Literature Reviews

Ravi Singh is an American Sikh internet pioneer, military cadet, speaker, former dot com CEO, and international patent holder, whose passion for teaching, technology, and startups, have earned him a reputation as the "Campaign Guru." Ravi Singh has worked in over 21 countries and helped over 9 Heads of State. Ravneet Singh or Dr. Ravi has coached brands, companies, celebrities and leaders on digital strategy. He holds a Master of Arts, Master of Science, and a Doctoral (Ph.D) specializing in Social media & Technology. Dr. Ravneet Singh has certificates in digital strategy executive programs from MIT, Harvard, and Duke University. He currently resides in Miami, Florida. Ravi believes "social media has changed our definitions of success."

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Influencer marketing has changed how we shop.

Read More

What influencers want from brands

Read More

What consumers want from influencer marketing

Read More

Consumer interpretations of AI-generated marketing: Trust, authenticity and emotional tone

Read More

Digital Services Act: European added value assessment.

Read More

The role of trust in influencer marketing

Read More

How user-generated content on social media platforms can shape consumers’ purchase behavior: An empirical study from the theory of consumption values perspective

Read More

Generative AI in user-generated content. Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’24)

Read More

Revenue generation through influencer marketing

Read More

AiMCO submission to ACCC digital platforms inquiry: Report on social media services (2023)

Read More

Cross-cultural influencer marketing: A comparative study

Read More

Virtual influencers in consumer behaviour: A social influence theory perspective.

Read More

AI influencer marketing: Building adaptive parasocial customer relationships (Conference paper, 22nd AIMS International Conference on Management)

Read More

India Influencer Marketing Report 2025: Influencing with integrity

Read More

How Sentiment Divergence in Influencers’ Multimodal Social Media Posts Shapes Follower Engagement?

Read More

Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Read More

Get Ready with Me: Unveiling the Regulatory Realities of Influencer Marketing

Read More

Influencer advertising standards: Best practices and policy recommendations to enhance transparency.

Read More

Mapping the influence: A conceptual model of brand reputation, influencer marketing, organizational agility, strategic leadership, and business performance.

Read More

Why beauty and fashion need a new creator playbook: The attention recession

Read More

The state of marketing: Data-driven growth tactics and emerging trends to guide marketers into an AI-first business landscape

Read More

29 influencer marketing statistics to guide your brand’s strategy in 2025

Read More

The impact of influencer marketing on brand perception: a study of Jordanian

Read More

Pengaruh social media marketing dan user generated content (UGC) terhadap purchase decision produk Luxcrime pada generasi Z di TikTok

Read More

An Influencer's Guide to Making Clear That Ads Are Ads

Read More

Social media influencer vs. virtual influencer: The mediating role of source credibility and authenticity in advertising effectiveness within AI influencer marketing

Read More

Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis.

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