Pinterest is an American image sharing and social media platform designed to enable saving and discovery of information on the internet using images, videos, and GIFs.

Pinterest has drawn businesses, especially retailers, to generate pages aimed at promoting their companies online as a virtual storefront using images, videos, and GIFs. The Pinterest visual search function allows users to search for elements in pictures and suggests similar content in the database. Pinterest helps users with comprehensive statistics on a specific website's traffic, commonly used by marketers.

Pinterest is a free website, but users must first register to use. Users can sign-in via mobile apps or a web browser. Pinterest content is available based on different topics. Users can search for content by scanning images or using the search option.

Marketers using Pinterest to promote their content can understand their audience better using Pinterest’s insights. Pinterest also allows users to use their logo on pins. It is advisable to place the logo in an easy to access place. You can use titles, descriptions, and hashtags to optimize your pin copy.

Prioritize on high-quality content. Add pins/content overtime and many at once.

Post content with your audience in mind.

Ensure to optimize your landing pages.