Snapchat is a multimedia messaging application.

Snapchat offers its users a fast and fun way to interact with family and friends across the world by sharing photos and messages that are available for a short time and then they disappear. Snapchat gives users a chance to live the moment by sharing live events was they happen,

Snapchat is a free to use application available for users globally. To start using Snapchat, you Sign-up using your personal details including first name, last name, username, date of birth and phone number. After sign in users can link with friends and get access to features such as image and message sharing.  

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Always showcase the value of your product with metrics.  

Products and offers should be featured within first frame in case of advertisements.  

Your content should be easy to understand for clients before they take action i.e. let the user know what they are getting upon following a link after swipe up.  

You video should start with a compelling element to keep the audience engaged e.g. share a reveal or brand iconography.  

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Ensure to share original and creative media.  

Always introduce a single key message within the first 2 seconds.  

Share brief yet informative posts.  

Always share content with the audience in mind. So, it should be Snapchat style always.  

Integrate Snapchat campaigns with other social platforms for more engagement with target audience and to increase chances of campaign success.

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