TikTok is a video-sharing social networking service.

TikTok gives users a platform to share short-form mobile dance and lip-sync videos.

TikTok is a free to use application. To start using the app, users are required to sign-up using their mobile phone number, email address or they using third-party accounts such as Instagram or Facebook. After sign-in the users get access to all content by simple searches and use of hashtags. TikTok recommends content by ranking users videos based on interests, interactions, video details, and account settings.

• Businesses wishing to advertise on TikTok have a better chance of succeeding by using influencers and product placement.  
• Always create content that is entertaining and capable of engaging with TikTok audience.  
• Instead of using ads, follow TikTok's style of short funny and creative videos.  
• You can increase your reach by creating viral moments.

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Brands can encourage hashtag challenges to create awareness. The tag name makes content memorable and easy to find.  

Opt for user-generated content that will encourage more videos and views.

Use a fun voice to match TikTok's youthful tone.  

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