BlackPlanet is an African-American social networking service for matchmaking and job postings. The platform also has forums for discussion on political and social issues. The site is dedicated to connecting and informing the African-American community.

Initially, BlackPlanet was designed as a platform where African-American professionals can network. BlackPlanet has evolved and now works just like any other social media site.

BlackPlanet is a mixture of play, work and social interaction platform. Users can read other users’ blogs, watch music videos, chat, flirt, look for new careers and discuss current events. To access any of the sections, however, all BlackPlanet users are required to create their own personal page. Users can create up to 3 different pages on BlackPlanet.