LinkedIn SlideShare is a hosting service for professional content, including presentations, infographics, documents, and videos.

SlideShare gives users a chance to discover, share, and present presentations and infographics with the world's largest professional content sharing community.

SlideShare is available for free, making it an affordable marketing option.SlideShare is offered by LinkedIn and gives users the ability to share slideshow presentations, infographics, videos, and other materials with the world. SlideShare basis is making professional knowledge easily accessible. As a user-friendly host, SlideShare allows users to upload full-text PDFs, PowerPoint and OpenOffice presentations, and Word documents.

SlideShare is a crowded site with a highly targeted audience and low competition. Thus, SlideShare can be a great tool to promote your business and reach your target market with your amazing PowerPoint presentations.Users can take advantage of SlideShare’s clickable hyperlink feature and include it in the Call-to-Action. While users are embedding, they can monitor uploads to ensure the load time is not increased. Increased load time for a site could increase abandonment rates. While embedding use SlideShare deck iframe embed code provided, this will make sure your views are counted correctly.

Share SlideShare content that is consistent with your brand. Use compelling titles and first slide to lure clients to your content.

End your presentations with an actional takeaway to push more leads down the funnel, especially when the takeaways are tied to product offerings.

Include a Call-to-Action in between the slides to allow viewers to move down your funnel. Use targeted keywords for the optimization of presentations shared.

Keywords help increase the searchability of your content.