Dr. Ravi Singh

WHO IS Youtube?

YouTube is an American online video-sharing platform.

WHAT THEY DO?

YouTube lets users enjoy the videos and music they love, upload unique content, and share with friends, family, and the world on YouTube. YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.

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WHAT THEY DO?

Registering to use YouTube is free for users. Sign-up can be done directly via YouTube but for those with a Gmail account have direct access to the app. Users have access to a wide variety of user-generated and corporate media videos. YouTube content can be in the form of video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, video blogging, short original videos, and educational videos. YouTube and selected creators earn ad revenue from Google AdSense.
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BEST PRACTICE:

YouTube has made it easy for creators to grow their channel or increase views on their channels. These practices include the use of keywords on your title targeting a specific audience, Liking and commenting on videos. Include as many tags as you want to have your video move up the rank and the use of categories to help YouTube understand better your audience for video recommendations.

Make use of improved YouTube Studio to help you spot for all things YouTube. As a creator, YouTube Studio gives you access to a new dashboard for critical news, more powerful analytics with real-time metrics, comment filters, and a guided upload experience all in one place.

HISTORY:

In February 2005, YouTube was founded by Chad Hurley, Steve Chen and Jawed Karim.

On April 23, 2005, the first YouTube video, titled Me at the zoo, was uploaded by Jawed Karim.

In May 2005, YouTube offered the public a beta test of the site.

In July 2006, YouTube had more than 65,000 new videos being uploaded every day, and there were 100 million video views per day.

In November 2006, YouTube was bought by Google for US$1.65 billion.

In March 2010, YouTube started free streaming of certain content, including 60 cricket matches of the Indian Premier League.

On March 31, 2010, the YouTube website launched a new design.

In May 2010, YouTube videos were watched more than two billion times per day.

In May 2011, 48 hours of new videos were uploaded to YouTube every minute.

In January 2012, 60 hours of new videos were uploaded to YouTube every minute. The same month, YouTube had 800 million unique users a month.

In May 2013, 100 hours of new videos were uploaded to YouTube every minute. The same month, YouTube launched a pilot program for content providers to offer premium, subscription-based channels.

In February 2014, Susan Wojcicki was appointed CEO of YouTube.

In November 2014, 300 hours of new videos were uploaded to YouTube every minute. The same month, YouTube announced a subscription service known as "Music Key."

In February 2015, YouTube released a secondary mobile app known as YouTube Kids.

In October 2015, YouTube introduced YouTube Red, a new premium service that would offer ad-free access to all content on the platform.

In February 2017, 400 hours of new videos were uploaded to YouTube every minute.

On August 29, 2017, YouTube officially launched the "polymer."

On May 17, 2018, YouTube re-branded YouTube Red as YouTube Premium.

In September 2018, YouTube introduced a new Gaming portal within the main service.

On September 3, 2019, YouTube discontinued support for Nintendo 3DS systems.

In November 2019, YouTube stated that it was gradually phasing out the classic version of its Creator Studio across all users by the spring of 2020.