Dr. Ravi Singh

WHO IS Kongregate?

Kongregate is a game publisher and web gaming platform. The website has over 110,000 online games and 30+ mobile games available to the public.

WHAT THEY DO?

Kongregate was created with the vision of making an open platform for indie games with a strong focus on community engagement.

HOW THEY WORK?

Kongregate gives leading mobile & PC game developers and publishers a platform to showcase their capabilities. Though its publishing program, game developers get a chance to help great games become even better.

BEST PRACTICE:

Since inception, Kongregate has always prioritized treating developer partners fairly and honestly, to ensure development of great games for players. The sites aim is to support developers and their games, while growing a rich and connected player community.

Developers are thus can make the use of A/B testing to find the price that will maximize their total revenue.

HISTORY:

On October 10, 2006, Kongregate was released into an alpha testing, which lasted until December 2006.

On March 22, 2007, Kongregate formally entered the beta testing phase.

In December 2007, Kongregate was formally opened to the public.

In July 2008, Kongregate had raised around $9 million in capital from investments.

On July 23, 2010, GameStop had an agreement to acquire Kongregate.

In early 2013, Kongregate announced a $10 million fund dedicated to mobile gaming.

In 2014, Kongregate introduced Kongpanions.

In October 2016 began helping developers bring their games to the Steam distribution platform with an updated software development kit.

In 2016, Kongregate received Apple Editors' Choice for BattleHand and The Trail. The same year they received Google Play Editors' Choice for Animation Throwdown and AdVenture Capitalist.

On October 5, 2017, Kongregate acquired Chicago-based Synapse Games.

In June, 2017, Kongregate was acquired by Swedish entertainment company Modern Times Group for $55 million.

In December 2019, Kongregate acquired Surviv.io.

TIPS

Using D1, D7, and D30 users can track player behavior metrics that have a strong and positive correlation with LTV. It tells how well a casual player can be converted into a committed fan.

Use metrics such as session length and frequency of play to measure engagement and how fun your game is.

Use Google Play Game Services to optimize. This will help create long-term engagement or retention.

You can increase conversion of visitors to repeat customers through targeted offers.

Provide local pricing to ensure all interested people have access to games.