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Who Is Instagram?

Instagram is a free photo and video sharing social media app available on Apple iOS, Android, and Windows Phone. The app allows users to upload photos or videos to their service and share them with their followers or with a select group of friends.

WHO IS  Foursquare?

Foursquare City Guide, is a local search-and-discovery mobile app developed by Foursquare Labs Inc and offers personalized recommendations of places to go near based on users' previous browsing and check-in history.

 

WHAT THEY DO?

Foursquare is a social networking service available for smartphones, including the iPhone, BlackBerry, and Android. It provides personalized recommendations of places users can visit near based on users' previous browsing and check-in history

HOW THEY WORK?

To use  Foursquare  on these devices, download the free app. After creating an account, you get to enjoy the app's features that help you discover and share information about businesses and attractions around you. Every time you use Foursquare, you share information about the community to your friends, and this information is used to give recommendations.

BEST PRACTICE:

Users have the opportunity to promote local updates using Foursquare. The new feature for sending updates that allow your business to engage with people who previously checked into your location and are close. You can send updates to a Foursquare user’s feed about specials, coupons, deals, announcements, and other relevant information using this feature.

 

HISTORY:

In 2009, Foursquare was launched in 100 worldwide metro areas.

In January 2010, the company changed the location model to allow check-ins from any location worldwide.

In September 2010, Foursquare announced version 2.0 of its check-in.

On February 21, 2011, Foursquare reached 7 million users.

On August 8, 2011, President Barack Obama joined Foursquare, hoping the white house staff would use the service to post tips from places the president has visited.

On June 7, 2012, Foursquare launched a major redesign.

In May 2014, Foursquare launched Swarm, a companion app to Foursquare City Guide.

On August 7, 2014, Foursquare launched Foursquare 8.0, a new version of the service which removed location-sharing and check-in features, turning to local search instead.

TIPS:

To maximize the benefits of Foursquare, remember to check in every time you visit a commercial area or an attraction site near your residence.

Users who want to help their friends discover new places should always leave reviews of areas and businesses they visit to help friends know what to expect.

Businesses need to offer deals and specials to their customers in a unique way.

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