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Who Is Instagram?
WHO IS Soundcloud?
SoundCloud is an online audio distribution platform and music sharing website.
WHAT THEY DO?
SoundCloud enables its users to upload, promote, and share audio content. The site helps users explore the largest community of artists, bands, podcasters, and creators of music & audio. The site is more than a streaming service. Anyone can upload any sound file for immediate discovery across the world.
HOW THEY WORK?
SoundCloud is available for free on Web, iOS, Android, Sonos, Chromecast, and Xbox One. After sign-in, users get access to the most diverse catalog of content, and music that exists nowhere else. They can then connect directly with artists and fellow listeners and create playlists for any occasion. SoundCloud suggests tracks based on users’ listening habits.
BEST PRACTICES:
SoundCloud has offered a platform for users to upload instantly, allowing them to easily share any type of audio format for free and immediately reach millions of listeners across the world. Users can also grow their careers by collaborating with other artists to get their music in front of labels, promoters, press, and music managers. You can use real-time feedback with stats and in-track comments to build your fan base.
SoundCloud has provided a feature for artists to get paid for their plays with features exclusive to SoundCloud, including track background artwork, banner click-throughs, and monetization.
HISTORY:
In August 2007, SoundCloud was established by Swedish sound designer Alexander Ljung and Swedish electronic musician Eric Wahlforss in Berlin.
In October 2008, SoundCloud was launched.
In April 2009, SoundCloud received €2.5 million Series A funding from Doughty Hanson Technology Ventures.
In May 2010, SoundCloud had one million users.
In January 2011, SoundCloud had raised US$10 million Series B funding from Union Square Ventures and Index Ventures.
On June 15, 2011, SoundCloud had 5 million registered users
On January 23, 2012, SoundCloud had 10 million registered users.
In May 2012, SoundCloud had 15 million users.
In July 2013, SoundCloud had 40 million registered users.
In January 2014, SoundCloud announced that it had commenced licensing negotiations with major music companies to address the issue of unauthorized, copyrighted material repeatedly appearing on the platform.
In Spring 2017, SoundCloud initially faced being sold after not raising the 100 million dollars needed to support the platform.
In the fourth quarter of 2017, Temasek and Raine Group raised $169.5 million to keep the platform afloat.
In July 2017, SoundCloud announced that it would close its San Francisco and London offices and lay off 173 out of 420 employees to become profitable, with staff in Berlin and New York.
In March 2019, SoundCloud reached 175 million global users on the platform each month.
In May 2019, SoundCloud bought the artist distribution platform Repost Network.
TIPS:
To avoid copyright infringement, ensure that you don’t use anything created by someone else. Share original music. In case you use another artist’s work, make sure you have the necessary permissions.
Users can support their favorite artists by way of likes, play, comments, and repost. As an artist, ensure there is a healthy relationship with your audience to build your reputation.
To get ad-free content, subscribe to SoundCloud Go+.
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About ME
Dr. Ravi Singh is a Sikh American born internet pioneer whose passion for writing, inventing technology, and startups have earned him a reputation as the "Campaign Guru" according to Business Week Magazine and USA Today.
