Learning how to leverage social media is among the top ways businesses can future-proof their success. Maybe you are still convinced that social media is a place where you only go to watch funny videos and pictures about cats and to keep in touch with friends. However, this is not the case, you should be aware that social media is capable of transforming your business and bringing some of the most amazing growth to your business regardless of its size. The social media platforms, Facebook, Twitter, Instagram, Pinterest, YouTube and others have changed how clients and businesses interact. Social media should be the cornerstone in the strategies you use to market yourself. It helps you establish a strong presence and helps you reach new potential customers and strengthen relationships with existing ones. Below are some reasons why your business needs social media.

Social Media Reaches More People

Currently there are 4.33 billion social media users around the world as of April 2021. This means that a single social media marketing campaign can reach lots of people in just a few hours. There currently aren’t any other channels to reach such a huge number of people in a matter of hours. Also, without even paying for adverts, your business can reach more people by being consistent with branding and posting on social media.

Social Media Is Inexpensive

Running adverts on Television and having a spot on a billboard was very expensive. This made it difficult for small businesses to compete with larger businesses. Things have changed with the coming of social media, everyone can meet their customers on social media without even spending money. Small businesses can easily target their customers at a budget through inexpensive social media ads. Chappell (2020) says that it will only cost you $0.25 to reach 1,000 people on Facebook. If you develop a good social media strategy, you can build awareness of your business on social media with much ease.

Social Media Helps You Stay on Your Customer’s Mind

Today, most people spend hours on social media every week. According to Hootsuite (2021), "Worldwide, the average user spends 2hours and 25 minutes on social media every day (of 7 hours total spent onthe internet, across all devices)." In the US alone people spend an average 2 hours 7 minutes on social media. To ensure you stay on the minds ofthe audience, you must study their patterns, like the exact times they login into a specific platform. This way, you can share your content at these times and increase chances of engagement with them. The more they see you the more you are attached to their memories. Share interesting content such that the users will look forward to seeing your posts every day.

Social Media Generates Increased Traffic to Your Website

The reason you run ads on social media as a business is to have more people notice your business and to draw them to your online shop. Once they are in your shop, it becomes much easier to convince them to buy something. The more active you are on social media, the more the audience gets to see your business. You will be able to build brand awareness and develop trust with the people. So, when it comes to making a purchase decision, they will most likely choose you. Sharing your website on social media regularly will make the process much easier.

Let us know of other reasons why every business should be on social media.

References

Chappell, C. (2018,September 3). 5 reasons why businesses can't ignore social media in 2018. Chappell Digital Marketing Agency. https://www.chappelldigitalmarketing.com/blog/5-reasons-why-businesses-cant-ignore-social-media

Cooper, P. (2021, April13). 140+ social media statistics that matter to marketers in 2021. Social Media Marketing & ManagementDashboard. https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/

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