How To Get More Impressions on Twitter?

Parsons, J. (2017, August 10). How did my tweet get so many impressions? Follows.com. Retrieved from https://follows.com/blog/2017/08/tweet-get-many-impressions

In this article, Parsons analyzes the relationship between the number of impressions generated by a tweet and its overall engagement rate. The author notes that impressions connote the number of views generated by a post. However, unlike engagement rates, they cannot be used to predict the number of people who have actually seen or read the post because they are not visible to the public. This fact implies that the correlation between impressions and engagement is fairly low. In this context, a high number of impressions do not necessarily mean high levels of user engagement with a tweet. Nonetheless, impressions can serve as a good benchmarking system that can help marketers to increase their online presence. For instance, if a post received a significantly higher number of impressions than usual, then a user can try to replicate the characteristics of the tweet to arrive at the same effect the next time. This article provides useful tips that can help social media leaders to create tweets that garner significant attention and encourage user interaction with a post.  

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