1 Write Content for Your Audience

Since most of your social media followers are your customers, ensure that your account is original, valuable, rich, and actionable. You should create content that appeals to your current target audience. The content should be original and be capable of helping them, address their needs and improve their lives (Patel, 2020).

Use tone correctly: Establishing a brand is not just about how you look like, it's also about how you sound like. Your brand tone of voice tells people about your values so ensure it's set right in all your content. Your tone of voice should be able to make the audience feel something and should sound trust worthy as well (Wassell, 2018). Even when you are looking for influencers, ensure that they align witht our tone voice. They will easily establish your brand identity.

Use the right social lingo (#, @, URLS, CAPS, Emojis): You need to include a hashtag right before your brands keyword to help categorize your content on social media channels. As well, while engaging in conversations on social media use hashtags, @mentions, and replies to categorize your content. You also need to use abbreviations and CAPS in your content particularly on Twitter, because abbreviations are commonplace here. Having knowledge of the different abbreviations and how to use them will help you improve your communications with your followers. Some examples of abbreviations include DM – Direct message, RT – Retweet, and TW –Twitter (Zote, 2020).

2 Show Any of These 3 Things

Emotional Connection: Content is one of the most successful ways of developing emotional connections with your audience. So, ensure to share relevant stories, share what is important to your target audience. Your content should be fueled by ideas and stories that helps your audience (Hall,2017).

Intellectual connection: Your brand should be compatible with your audience. Intellectual connection means that people are stimulated by the same conversations. So, the type of content you share be able to elicit conversations that are mutually interesting. this can be achieved by ensuring that you understand your audience.

Financial connection: You ought to show your audience that you are offering information to solve customer problems. You simply are not after their money because you understand current economic situation. How best you can help them save their money and get the best quality.

3 Use Data to Influence or Highlight with A Source or Citation

When creating content, it's always important to backup your points with evidence for credibility. You should use data to show the situations like statistics on how your product is performing or share economic status statistics from reliable sources. Use of sources or citations helps your audience locate your sources, so that they can learn more about the concepts in your posts.

4 Voice: Don’t Use I, Me, Or My

In your content, avoid using I, me, or my, end to keep an objective tone while always asking for a Call to Action (CTA). Use an impersonal style by creating neutral, unbiased, and factual content about your brand. Objective content gives facts.

5 Format, Design Should Be Consistent

Ensure that colors look and feel should be consistent for quote posts, facts, products, memes, holidays, photos, team members, client testimonials. Your audience should be able to easily recognize your content either in image or text format without being told it’s yours. Use a consistent design format and colors that reflect your brand.

6 Ensure to Number and Label Each Post

Ensure all your content is labelled for copyright, disclosures and for TM. Take ownership of your content by always trade marking or labelling it.

7 Don’t Be Fancy, Be Simple

Most of social media users skim through content, and will only read important information. So, ensure that your message is short and understandable, because your audience will not read everything you write. Your content should be concise yet powerful.

References

Hall, J. (2017, October 22). Is Your Content Creating The Emotional Connection Your Audience Needs? Forbes. https://www.forbes.com/sites/johnhall/2017/10/22/is-your-content-creating-the-emotional-connection-your-audience-needs/?sh=24c1c1683f30

Patel, N. (2020, January 24). How to create better content for your customers. Neil Patel. https://neilpatel.com/blog/content-creation-how-to-create-better-content-for-your-customers/

Wassell, C. (2018, March 3). Getting the right tone of voice on your social media accounts. LinkedIn. https://www.linkedin.com/pulse/getting-right-tone-voice-your-social-media-accounts-cathy-wassell/

Zote, J. (2020, May 5). 130 most important social media acronyms and slang you should know. Sprout Social. https://sproutsocial.com/insights/social-media-acronyms/

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