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Ravi Singh

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Donald Trump Literature Reviews

As a Presidential Candidate, Trump Demonstrated His Mastery of Twitter

As a Presidential Candidate, Trump Demonstrated His Mastery of Twitter

Barbaro, M. (2015, October 5). Pithy, mean and powerful: How Donald Trump mastered Twitter for 2016. Retrieved from https://www.nytimes.com/2015/10/06/us/politics/donald-trump-twitter-use-campaign-2016.html

Barbaro’s article explains how Donald Trump honed his tweeting skills and dominance as he prepared for the 2016 United States presidential elections. Since joining Twitter, Donald Trump has never been afraid to use the platform for self-promotion, attacking opponents, and distraction. As a presidential candidate, Trump demonstrated his mastery of Twitter in a manner that that left many people confused about his strategies. Instead of using the traditional techniques of politicking, Trump opted for the social media platform since it is free and has the potential to reach millions of people within a very short time. Barbaro explains that Trump’s dominance on Twitter was majorly contributed by his loyal supporters who are always ready to defend him when he is attacked online. Additionally, some his followers kept on retweeting his old posts at least once on a daily basis, this made Trump to be the most trending candidate as opposed to the rest.  

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